Six practice areas, one stock photograph.
- What I saw
- Every service-page header on mandmsolicitors.co.uk uses the same generic stock image. Crime, immigration, conveyancing, probate, fraud, litigation are treated with identical card art. There is no photograph of 34 The Parade, no photograph of Nadeem or the team, no visual difference between an urgent police-station instruction and a deliberative will drafting. A first-time visitor cannot tell from the card art whether they have landed on the right firm for their matter.
- The rebuild
- The rebuild gives each practice area its own visual weight. Criminal defence reads urgent, with the 24-hour police-station line above the fold and the Law Society Criminal Litigation accreditation surfaced inline. Wills and probate reads deliberative, with a longer lede and the named senior solicitor. Real headshots of Nadeem, Catherine, Charlotte, and Carol Ann sit on the team cards rather than the placeholder silhouettes the current site still ships with.